Stella McCartney is relaunching her first fragrance, Stella, from 2003, whose composition remains unchanged while changes occurred in flacon design and new sizes that will be available on the market. The fragrance will be promoted/launched today exclusively at Harrods, accompanied with a new advertising campaign featuring Lara Stone.
Photos of the new advertising campaign were taken in London, and are signed by famous photographers Mert Alas and Marcus Piggott. The advertising campaign is accompanied by a video clip with background music by female band Warpaint.
“Stella is a celebration of women, and Lara is the perfect representation. She brings the ideas of the fragrance alive, in an honest way. She is a modern woman who is approachable and sensual at the same time,” stated Stella McCartney.
The first edition of Stella was launched in 2003 and created in collaboration with YSL Beauty. Top notes of the composition accentuate essences of roses blended with peony and mandarin shades, while the heart of the composition is based on intense notes of rose absolute. Base notes were composed of woodsy notes and amber. The perfume was signed by perfumer Jacques Cavallier.
The fragrance is available as 30, 50 and 100 ml Eau de Parfum and 200 ml body lotion. By August 1, 2014 Harrods will have the exclusive sales right and after that date the fragrance will be sold in perfumeries worldwide.
This is a great scent and exceptional service. The scent, however, does not last very long, but it is still lovely. Thank you for your prompt service.