Lovely is the first fragrance by Sarah Jessica Parker (in partnership with Coty Inc.). Obsessed with style and fashion, Sarah always wanted to create a signature scent that would be very sexy and yet undeniably classy. She did not want her fragrance to be overpowering, but instantly recognizable, like infamous aromatic concoction she made for herself from 3 separate fragrances before she co-created Lovely.
Lovely is a soft, powdery, discrete and very intimate fragrance, announced as 'silky white amber'. It possesses an elegance characteristic of classic fragrances. And yet the fragrance is quite modern and very charming. It opens with soft citruses (nectarine and bergamot) and woody (rosewood) notes, with a touch of lavender, which is very discrete and not at all sharp. The fragrance develops further with notes of apple martini, white daffodil and orchid. The base unites white amber, cedar, woody notes and white musk. According to Sarah's words, the perfume is appropriate for all generations: 'from 17 to 107'. The fragrance was created by Laurent Le Guernec and Clement Gavarry in 2005 with Sarah herself being the creative director, actively participating in the process from its start to finish.