Shalimar Parfum Initial – scent of desires, joy and sensuality arrives in a flacon which reminds us of shape of the traditional edition. The new bottle is taller and sleeker than the previous. It is decorated with blue stopper and blue tassel on the neck of the flacon. Liquid of the flacon is coloured in warm pink.
Composition of Shalimar Parfum Initial is created of citruses, green notes, flowers, woody accords and oriental scents. Starting from citruses, the composition adds zest of bergamot and orange. Rose flowers and jasmine enjoy embrace of woody accords of vetiver and patchouli, while oriental notes of vanilla, white musk and luscious tonka give seductive warmth to the whole composition. Green notes provide a fresher tone to the composition.
Face of the advertising campaign for the new Shalimar Parfum Initial is Natalia Vodianova, photographed naked. These photos are supposed to represent innocence and chastity of woman's body, new Eve. The photos were taken by Paolo Roversi.
Shalimar Parfum Initial will be available as 40, 60 and 100ml EDP, from March 2011. The nose behind this fragrance is Thierry Wasser.