In collaboration with Procter & Gamble, Dolce & Gabbana is launching a new fragrance named The One Desire, a successor of the popular fragrance The One, launched in 2006. In addition to this debut scent, The One women's fragrance collection includes L'Eau The One , Rose The One and The One Lace Edition . The new fragrance follows the trend of black bottles and its most distinctive feature is its carefully nuanced composition.
“This is for the woman who wants to feel unique, beautiful and sensual. She owns the room when she enters. She’s not just noticed, she attracts the attention of everybody and is sexy but not vulgar," said P&G Prestige vice president Luigi Feola.
The One Desire reveals in the top notes citrusy blend of bergamot, mandarin, lychee and lily of the valley, emphasizing the glamour and glory of a woman. The heart blooms with seductive tuberose which is cleverly laid out on the base which is made of caramel, vanilla, sandalwood and musk. The scent is designed by Stefano Gabbana and Domenico Dolce, in cooperation with Givaudan's in-house perfumers.
The fragrance arrives in a black bottle with gold-colored details. The name (Desire) is also inscribed in gold and hand-written in the Sicilian Baroque style by Stefano Gabbana. Desire The One will be available as 30, 50 and 75 ml eau de parfum. The advertising campaign was photographed by Terry Richardson, and it shows the celebrity actress Scarlett Johansson. The One Desire fragrance will hit the shelves in January 2013.