Yves Saint Laurent

The house's first fragrance, Y for women, was launched in 1964. Y and several other launches by YSL, including Rive Gauche (1970), Opium (1977), men's scent Kourous (1981), and Paris (1983) have become modern classics of the perfume world and remain best-sellers. ... YSL offers fragrances in conjunction with L'Oreal Group.